B.A.S.E. jumping is one of the world’s most dangerous sports; over 270 deaths have been reported over the last 30 years, that’s around 1 in every 60 participants.
More than 30% of these deaths have occured because of cliff strikes, entanglements, false exits and use of inadequate gear.
I wanted this helmet to look badass. Simple and refined but with a very futuristic and sporty look, like a collaboration between nasa and adidas. I curated a small collection of images that represented this idea of the badass & high-tech and then refined the look of rush to reflect that.
THANK YOU FOR YOUR TIME!